Blog

• Content curation is disrupting content creation. Are content marketers moving fast enough?

  First published on LinkedIn. #457212153 / gettyimages.com A few weeks ago, I made the trip down to Content Marketing World, “the largest content marketing event on the planet” with over 2600 delegates representing 50 countries. I wanted to explore how the activity of content curation—the process…

• Content Curation Website for Content Marketing

  A comprehensive resource for content marketing covering a wide range of topics of interest to content marketers. Primal, a content discovery assistant, does most of the grunt work of finding the right information for the specific topics featured on the site. Read on for a tour of…

• Adding Automation to Human Content Curation

  Content curation, the activity of collecting, organizing, and presenting information of interest to a target audience, is an essential component of content marketing. As in many areas of marketing, aspects of content curation are being automated. Marketers are exploring how smart machines can help improve their…

• Putting the Really Simple back in RSS

  Introducing Primal’s intelligent content feeds If you’re like us, RSS feeds are an essential part of your content pipeline. You use these feeds to keep track of the sources you care about, and share the best items with your customers and colleagues. RSS is…

• The simple way to add targeted Web content to your favorite app or website

  Introducing Primal’s content service You need content that’s tailored to your unique perspective, supporting the topics and sources that make you stand out from the crowd. You need a superstore, not a corner store, and you don’t want to do a lot of work…

• There’s a Graph for That!

  According to Murthy Nukala, “any marketer who doesn’t have a graph within the next twelve months will be at a permanent competitive disadvantage.” That’s a pretty ominous warning, particularly when most marketers have no idea what a graph is, let alone how to use…

• Big data’s creative and empathetic sibling (and why they struggle to get along)

  Joyce Hostyn argues that Better Human Understanding, Not Big Data, Is the Future of Business. Some excerpts (with my emphasis): Despite the best of intentions, we’re not data driven, we’re hypothesis driven. Our stories (our mental models) are merely hypotheses of how the world…

• Human-Guided Sentiment Analysis: Beyond the Cold Hard Stats

  Call me sentimental, but perhaps some of you, too, are starting to miss the human side of sentiment analysis. Machine-based statistical analysis is not the entirety of sentiment analysis – or at least it shouldn’t be. There is still an important role for humans…

• User Modeling for Personalized Content Services

  Developers have long created software that customers use directly. But now, we’re creating solutions that incorporate internal representations of end-users and adapt to individual needs. In this post, we’re going to introduce you to the most important component in your solution stack, the user…

• Confessions of a Twitter Bot

  Source Talking Politics Bots have a bad reputation. Whether they’re sinister botnets, carrying out coordinated attacks, or annoying spambots, polluting our digital universe with crappy auto-generated content, bots are a much maligned bunch. You might ask, if bots are bad and a huge portion…

• How to Tell If Your Recommender Will Fail (Before You Spend All That Money On It)

  Awhile back, we started exploring how individual interest graphs, powered by Primal’s data service, can be used to improve the performance of recommendation engines. Our surprising conclusion: Marketers and technology buyers are sold on the promise of personalized recommendations. Unfortunately, they don’t know how…

• Content Assistants for Messaging and Social Media

  Small conversational data such as tweets or text messages are a goldmine of individual interests. Millions of people everyday tweet about their favourite food, send a Kik or Facebook message about a recent TV episode, or take a photo on Instagram while attending a…

• Personalized Web Content for Your Application

  Back in the early days of the Web, the Yahoo! Directory filled a huge gap in the ecosystem. This portal helped us make sense of the Web. It organized content based on topics, connected those topics into a hierarchy to make sense of it…

• The Myth Behind Big Data and Privacy

  We know what personalization means and the compromises it imposes on our individual privacy. Or do we? This is perhaps the most insidious myth among the technorati: In order for people to benefit from advanced and personalized technologies, they need to compromise their individual…

• A Smart Machine as a Content Curator

  In this post, we’ll show you how to add Primal’s data service to your content curation solutions, as a fully automated, machine-editor. We’ll also highlight the practical applications and benefits of using a smart machine as a complement to your manual and crowdsourcing strategies.…

• Trixie’s Story: Virtual Assistants and Interest Graphs

  I was meeting with two guys, one a technologist, one a business advisor. The discussion was focused on Primal’s technology: semantic user models, knowledge representation, yada, yada… The business advisor, having listened patiently for some time, finally interjects, “Tell me what this means to…